+ A

[Sponsored Report] Lotte Card Life app adds latest tech to finance app

Oct 31,2018
이미지뷰
The Lotte Card Life app offers services centering on customer’s lives. [LOTTE CARD]
Lotte Card is introducing Lotte Card Life application, a new mobile credit card platform that allows users to enjoy the best benefits and services in one application, centering on the customer’s life.

Lotte Card Life is a credit card platform that was made by integrating new technology such as big data analysis, AI and Fintech with customer’s credit card information and services.

The application classifies customers into 200 preferred indexes and applies a “super personalized service” through big data analysis such as location, situation and experience. Therefore, customers who use Lotte Card Life will get the best customized benefits and services quickly and easily, according to the personalization attributes based on their experience.

To make this work, Lotte Card Life uses a variety of new technologies and functions.

The Lotte Card Touch Service, which recommends personalized benefits and is applied automatically when payments are made, includes an automatic login system. The system allows users to log in easily and securely without entering a password.

The One-Stop Financial Service offers real-time balance checking of multiple accounts for the first time. The Personal Calendar allows customers to easily see card expenses and benefits at a glance and check consumption patterns by date, while LOCA, an artificial intelligence chatbot, will work with customers to process customer transactions such as card issuance and financial service applications.

QR pay enables food orders and delivery services to be paid for with a QR code scan. The Mobile Postpaid Transportation Card Service can be used on public transportation, while Gifti Shot allows customers to easily purchase mobile vouchers as gifts.

Hand Pay Registration Service, which allows customers to register their hand as a form of payment without visiting a card center, is also available in the Lotte Card Life app. Hand payments are currently being trialed at a number of 7-Eleven Signature stores inside Lotte-owned buildings.

Lotte Card will continue to provide customized benefits based on personalized services, and plans to upgrade to a lifestyle platform that provides the best value for each customer’s life.

Lotte Card Life can be found in the Google or Apple app stores.

By Kim Ha-eun [kim.haeun@joongang.co.kr]