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BMW appoints new leader with sales as the priority

Apr 02,2019
Han Sang-yun
BMW on Monday named a new CEO for its Korean operations in a move to prop up sales in Asia’s fourth-biggest economy.

The company promoted BMW Group Korea President Han Sang-yun to group president and representative director, which is the carmaker’s title for CEO, the company said in a statement.

BMW Group Korea Representative Director and Chairman Kim Hyo-joon will continue to carry the chairman title but won’t serve as representative director, it said.

For the whole of 2019, BMW Group sold 59,838 vehicles under the BMW, Mini and Rolls-Royce brands in Korea, down 14 percent from 69,252 units a year earlier, due to a series of engine fires caused by faulty exhaust gas recirculation coolers and pipes.