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JTI Korea to start sales of hybrid heat-not-burn device

July 12,2019
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JTI Korea will launch domestic sales of a “hybrid” heat-not-burn device starting on Monday.

Ploom Tech combines a liquid e-cigarette with a heat-not-burn device.

The vapor coming from the heated liquid cartridge will move through a capsule that contains tobacco leaves, on a low heat of 30 degrees Celsius (86 degrees Fahrenheit).

KT&G’s lil hybrid, which is also used with a liquid cartridge and cigarette sticks at once, is the device closest to Ploom Tech. Its heating temperature is higher at 160 degrees Celcius.

Other heat-not-burn cigarettes on the market do so at between 200 and 300 degrees Celcius.

JTI stressed that the technology using lower temperatures results in the vapor smelling less.

Its long-lasting battery is another strength point: On a single charge, the device can last until an entire refill pack is consumed.

The Ploom Tech starter kit, composed of a battery, a USB charger and an adapter, is offered at 35,000 won ($29.80) and will be sold at tobacco retailers and GS25, 7-Eleven, Ministop and CU convenience stores from next week.

For refills, a “Mevius For Ploom Tech” package, worth 4,500 won per unit, will be composed of five tobacco leave capsules and one liquid cartridge.

The cartridge will come in three flavors.

By Song Kyoung-son