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[BRANDED] Maxim Plant -- a 5-storey cafe built on 30 years of instant coffee

Oct 22,2019

Maxim is a 30-year-old instant coffee brand in Korea, famous for its instant coffee. The Korea JoongAng Daily visited Maxim Plant – a cafe that the brand hopes will help it move away from its instant coffee reputation.

BY SONG KYOUNG-SON [song.kyoungson@joongang.co.kr]