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Kumho Tire to sponsor FK Mlada Boleslav

Oct 22,2019
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FK Mlada Boleslav president Josef Dufek, left, and Kim In-soo, senior vice president of OE sales at Kumho Tire, pose for a photo during the signing ceremony at Mestsky stadion Mlada Boleslav in the Czech Republic on Monday. [KUMHO TIRE]
Kumho Tire signed a three-year official partnership with Czech football club FK Mlada Boleslav as its official tire partner on Monday.

The contract will last until the 2021-22 season. Kumho Tire markets itself as Kumho Tyre in Europe and will use that spelling for all sponsorship-related branding.

As an official partner of FK Mlada Boleslav, Kumho Tire’s name will appear on players’ uniforms, with the company’s logo embroidered on the back of their shirts and on the front of their shorts. In addition to the uniform, the brand’s logo will appear on match brochures, the team’s website and on LED signage during home matches.

Kumho Tire hopes the new sponsorship deal will improve its brand recognition in the Czech Republic and Germany.

FK Mlada Boleslav was established in 1902 and is part of the top-tier Czech First League. Throughout its 117-year history, the club has won the Czech Cup twice - during the 2010-11 and 2015-16 seasons.

“In Kumho Tyre, we have found a true global partner,” said FK Mlada Boleslav president Josef Dufek. “We not only have our sport goals for the club in the Czech football league, but also want to continue building our successful business strategy.”

“In addition to England’s Tottenham Hotspur and Germany’s Bayer Leverkusen, I’m glad to sign a partnership with FK Mlada Boleslav, an elite football club in the Czech Republic,” said Kumho Tire CEO Jeon Dae-jin. “Through this partnership, we will contribute to Kumho Tire customers throughout the world and to FK Mlada Boleslav fans.”

BY KANG YOO-RiM [kang.yoorim@joongang.co.kr]