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Finance is a ‘game’ at Hana group

Three new buzzwords aim to show the fun, fresh face of banking
Dec 03,2019
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Hana Financial Group Chairman Kim Jung-tai, second from left, and Vice Chairman Ham Young-joo, second from right, celebrate the banking group’s 14th anniversary in central Seoul on Monday. [HANA FINANCIAL GROUP]
Hana Financial Group Chairman Kim Jung-tai announced three buzzwords - reset, rebuilt and game - which summarize the bank’s management principles.

During the banking group’s 14th anniversary on Monday, Kim said the goal is to reestablish its business model and process so that the values of all parties - customers, employees, shareholders and the community - will be raised.

“The next 10 years that we face will be an era where [traditional] values and technologies will change rapidly and all boundaries of different industries will be gone,” Kim said. “I wish to reestablish our management principle toward raising the value of all of our interest parties based on trust and humanity.”

Kim said the reestablishment of its management goals aims at creating the foundation for the sustainable growth of the financial group.

To achieve the goal he said the banking group will first “reset” its management goal toward creating higher value for all parties rather than purely seeking profit, “rebuild” a completely new business model and process and make everything fun like a “game” to help people immerse, communicate and execute.

Kim particularly stressed the rebuild principle, where he said the banking group will work on new businesses that create social value by solving problems between its customers and social issues, especially with the help of digital technologies.

The group said it plans to increase its projects supporting social enterprises including the Hana Power On Impact program, which not only funds social enterprises but also helps create jobs for people with disabilities. Hana Financial Group also currently operates a social contribution committee that finances day care centers.

However, this support will not be limited to Korea but expand the inclusive finance programs globally in other developing countries, particularly southern Asia.

The banking group said it will not only contribute to the country’s innovative growth by helping establish an innovative finance ecosystem, it will also expand it.

Hana Financial Group will raise its efficiencies, including the incorporation of a cloud-based working system and strengthening its responsibility to customer management.

The banking group said it will also invest in improving the abilities of its employees not only on traditional finances such as asset management and investment banking but also on digital skills, and create a system where building employee’s talents will not be limited to its headquarters but also overseas branches and partnering companies.

In-house start-ups will be encouraged to seek new ideas.

“Through the three management principles - reset, rebuild and game - our group’s mission is to realize finance where everyone can grow and where happiness is shared,” Kim said.

BY LEE HO-JEONG [lee.hojeong@joongang.co.kr]