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‘Kill This Love’ breaks 700 million

Jan 06,2020
The “Kill This Love” music video by K-pop girl band Blackpink has hit the 700 million YouTube views.

The video, released in April, broke the 700-million threshold late Saturday evening, according to YG Entertainment on Sunday.

The new record makes Blackpink the first K-pop band with four music videos that racked up more than 700 million views. The others are “Ddu-du Ddu-du,” “Boombayah,” and “As If It’s Your Last.”

Following its release in April, “Kill This Love” peaked at No. 41 on Billboard’s Hot 100 singles chart, the highest showing on the chart for a Korean girl group.

It also won the Music Video of 2019 award at the E! People’s Choice Awards, an American awards ceremony held annually recognizing artists and entertainers by casting votes online.