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[N.American Box Office] ‘Hitman’s Bodyguard’ outmatches ‘Lucky Logan’

Aug 22,2017
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Samuel L. Jackson, left, and Ryan Reynolds in “The Hitman’s Bodyguard.” [AP/YONHAP]
LOS ANGELES - Critics loved “Logan Lucky” and gave a big collective shrug to “The Hitman’s Bodyguard,” but when it came to the test of the marketplace, audiences went their own way.

The two action flicks faced off this weekend, and “The Hitman’s Bodyguard” emerged the victor with a chart-topping $21.6 million, according to studio estimates Sunday, while “Logan Lucky” sputtered on arrival with $8.1 million.

Both had notable stars, “Logan Lucky” has Channing Tatum and Daniel Craig, while “The Hitman’s Bodyguard” boasts Ryan Reynolds and Samuel L. Jackson, both were opening in over 3,000 theaters and both cost around $30 million to produce. Also, both were targeted toward adults, although one was R-rated (“Hitman’s Bodyguard”) and one PG-13 (“Logan Lucky”).

But when it came to reviews, critics vastly preferred “Logan Lucky,” which boasts a “fresh” 93 percent Rotten Tomatoes score, while “The Hitman’s Bodyguard” rests at a “rotten” 39 percent. And yet, when presented with the choice, audiences on the whole put their dollars toward “The Hitman’s Bodyguard.” Even the CinemaScore was flipped with “The Hitman’s Bodyguard” earning a B+ and “Logan Lucky” a B - neither of which, it should be noted, is particularly promising for future word of mouth.

“It was a battle of the action ensemble cast movies. Audiences looked at these two action movies in the marketplace and made a decision,” said Paul Dergarabedian, a senior media analyst for comScore. “I think for audiences they’re just looking for the fun of it ... (“The Hitman’s Bodyguard”) was critic proof. It provided a perfect escape.”

Lionsgate, which distributed “The Hitman’s Bodyguard,” expects the film to play well into September.

While it’s not an all-out flop, the stakes were a little higher for “Logan Lucky.” The Nascar heist pic was not only director Steven Soderbergh’s big return to movies after a four-year retirement, but meant to also upend the traditional distribution model with crafty filmmaker-driven know how, independent financing, foreign and streaming service sales and a more concentrated and cheaper marketing push. AP