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Celebshop hopes to inspire via pop-up shop

Jan 24,2018
The Celebshop pop-up shop opens today in Apgujeong, southern Seoul. Items available include leather bags from Nadine Goepfert, left, and pieces from the brand’s 2018 Spring/Summer collection. [CELEBSHOP]

CJ O Shopping’s leading brand Celebshop will open its first pop-up store in Apgujeong, southern Seoul, which will feature the label’s newest and best-selling items along with collaboration works with other designers and artists. This will also be the opportunity to take a peek at Celebshop’s upcoming 2018 Spring/Summer line.

The three-day event, which runs from today through Friday, will feature a collection of the fashion brand’s collaborations with other designers over the years in an exhibition titled “Inspiration” within the store. The store will sell not only clothes, but also accessories, hats, shoes and smartphone cases.

Celebshop is CJ’s fashion select shop brand launched in 2009 that gained attention after stylist Jung Yun-ki introduced his own designs as well as unique foreign brands through the company.

The shop will open to a limited number of VIPs and social media influencers at the 8D Cafe near Dosan Park on Wednesday. It will then open its doors to the public on Thursday.

The brand’s latest collaboration is with designer Ko Tae-yong of fashion brand Beyond Closet. Some 20 items created through the collaboration will be on display.

The shop will be open from 11 a.m. to 8 p.m. on Thursday and Friday, with a special sale event planned for the last day, where items will be given an up to 80 percent discount. The first 50 visitors will be given free limited edition pouches. The 8D Cafe is a 10-minute walk from exit 5 of Apgujeong Rodeo Station on the Bundang Line.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]