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NCT hopes to reach new fans with new music

Mar 16,2018
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NCT, SM Entertainment’s international boy band project, said Wednesday that they want to expand their following beyond their dedicated fan base with their latest album, “NCT 2018 Empathy.”

NCT, an acronym for “Neo Culture Technology,” is SM Entertainment’s idol band project housing multiple groups under the single NCT brand. Currently, three Korean bands - NCT U, NCT 127 and NCT Dream - have been formed under the NCT umbrella, which launched in 2016.

The three NCT units, comprising 18 members, have collaborated in producing their first joint album. According to SM, more than 200,000 copies have been pre-ordered.

“It’s an album filled with our hard work and passion. For us, expectations are high. I imagine we can become more approachable through the new release,” Doyoung told reporters at a media showcase held at Korea University’s Hwajung Gymnasium in Seoul.

Bringing together 18 singers to produce one single album is no simple task, as it involves thoughtful planning in the allocation of members to make an overall balance. The album contains 14 tracks, including “Boss” by NCT U, “GO” by NCT Dream and “Touch” by NCT 127.

“There were initial worries when we heard about the album,” member Mark said. “But after we started practicing, we learned that it could become a record that highlights NCT’s strength.”

Members said they were aware that NCT could be a bit conceptually jarring at first. The group hopes that the album will show newcomers to NCT what the group and its umbrella project are about.

“It will be a success in and of itself if fans are able to get a grasp of the concept and structure of NCT,” member Doyoung said.

Yonhap