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Fair offers indie fashion brands a chance to expand

June 21,2018
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The 2018 Indie-Brand Fair opened on Wednesday morning at Setec, southern Seoul, featuring 200 indie fashion brands. [INDIE-BRAND FAIR]
The Korea Fashion Association and magazine Fashion Insight held the opening ceremony for 2018 Indie-Brand Fair on Wednesday morning at Setec in southern Seoul. Funded by the Ministry of Trade, Industry and Energy, the two-day event wraps today, after providing a chance for young indie fashion brands to expand their trade networks.

The Indie-Brand Fair is the biggest get-together for Korean indie fashion brands, where they get a chance to display their designs with buyers, put their works on the runway and listen to experts share their thoughts on the fashion industry at seminars held on site. The fair defines indie brands as those that have been active for less than seven years and lack the ability to promote themselves despite their potential.

The fair features a total of 200 indie brands - 87 women’s clothing brands, 31 menswear brands and 82 accessories, shoes and bags brands. The brands were allowed to present whenever designs they wanted, regardless of the season, in order to include the largest number of brands. Designers from 36 brands will stage a runway show today at 2 p.m. and 4 p.m.

Han Moon-il, chief of Musinsa Studio, a popular Korean online fashion commerce company, held the first seminar on Wednesday morning titled “Brand and Platform Growing Together,” and elaborated on his idea of how online commerce can help the fashion industry grow together in the digital era.

Thursday’s seminar, which will be held at 10 a.m., will be given by Yoo Bong-ryul from drama production company Studio Dragon Corporation.

The event will be held until 6 p.m. this evening in hall 1 and 2 of Setec.


BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]