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Fenty Beauty arrives here on Sept. 3

July 20,2019
Rihanna’s cosmetics brand Fenty Beauty is officially launching in Korea this September.

Developed by the famous singer in partnership with luxury conglomerate LVMH’s incubator Kendo, Fenty Beauty has become a top-selling makeup brand in the United States worth hundreds of millions of dollars since its initial launch in 2017.

The brand drew acclaim for offering a wide range of shades inclusive of all skin types and featuring diverse models in its advertisements.

Fenty Beauty’s Korea launch comes as part of the makeup line’s broader expansion into Asia.

“When I launched @fentybeauty in 2017, it was important to me to make sure it was available globally so everyone had access to it,” Rihanna tweeted Friday. “And now we are continuing to expand our Fenty Beauty family to Hong Kong, Macau, Seoul and Jeju in September!”

In Korea, Fenty Beauty products will be stocked at Lotte, Shinsegae and Shilla Duty Free stores from Sept. 3.

By Kim Eun-jin