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[Sponsored Report] Laneige lips get ready for spring

Silk Intense Lipstick and Stained Glasstick now in 8 new shades
Mar 08,2019
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Laneige’s Silk Intense Lipstick expresses a more vivid color with a silky-soft texture.
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Amorepacific’s Laneige brand has introduced its Red Vibe lip color range, offering bright, lively lips just in time for spring.

Launched on March 1, Laneige’s Red Vibe range features a colorful array of vibrant shades of red perfect for the spring. The new shades will be available in both the Silk Intense Lipstick and Stained Glasstick ranges in a total of eight colors.

The Silk Intense Lipsticks are ultra-micronized pigment lipsticks that provide vivid colors with a single touch. They provide a silky-soft texture that gently envelops the lips and keeps them moist. In addition to the main color, dubbed 314 Red Vibe, three new shades are also available — 234 Poppy Red, 143 Krispy Pink and 365 Berry Crush.

The Stained Glasstick range offers glowy tint lipsticks that keep lips moist and clear with a bright-colored tint. Multicolor layering techniques create the vivid shades and the shiny oil maximizes light reflection, producing a clear glassy shine. In addition to 12 Red Vibe, four other colors are being added to the series — 11 Pink Mano, 13 Orange Amber and 14 Ruby Garnet Red.

To celebrate the launch of the new color, purchases of the Stained Glasstick made between March 1 and March 17 will come with a free handheld mirror, available on a first-come-first-serve basis. Shoppers who pick up Silk Intense Lipstick 355 at Aritaum on March 14, known as White Day in Korea, will be given a mini version of the Silk Intense Lipstick 314 Red Vibe.

E-commerce websites such as Aritaum’s online site and Amorepacific Mall will offer a 20 percent discount on all Red Vibe shades between March 18 and March 31.

Laneige’s Red Vibe range is now available at: Aritaum stores; Laneige stores in Myeong-dong, central Seoul, and near Ewha University, western Seoul; Laneige Road Shops in Chungmuro, central Seoul, and Garosu-gil, southern Seoul; and at the Amorepacific Mall.

By Shim Ji-yong [shim.jiyong@joongang.co.kr]