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[Sponsored Report] Hera stuns with new lineup

Mar 08,2019
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Hera launched new Red Vibe lipsticks ?Sensual Intense Velvet, Sensual Tint and Rouge Holic Shine.
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Amorepacific’s luxury beauty brand, Hera, selected Red Vibe as a trendy lip color for spring 2019.

“The trendy color for spring and summer of 2019 is a vital energy. The Red Vibe color will provide the vivid and vital energy of red that is different from existing ones and it will produce an active and energetic makeup look,” said Lee Jin-Su, Amorepacific Hera senior makeup artist.

Hera is introducing three lip products — Sensual Intense Velvet, Sensual Tint and Rouge Holic Shine — that reflect the color of Red Vibe. There are two red colors for each product, creating six colorful red colors in total. Sensual Intense Velvet 337 Red Vibe is the representative product.

Meanwhile, Hera’s Red Vibe video advertisement that was released with the official launch of the product has also attracted attention. Jennie, a member of K-pop girl group Blackpink, promotes the lipstick in the video with an energetic and confident attitude.

Sensual Intense Velvet with its highly pigmented, velvety texture is available in two colors — 337 Red Vibe and 339 Red Sienna. Sensual Tint, with its creamy texture and long-lasting, intense color, is also available in two colors, 325 Pure Red and 296 Lively Orange. The 337 Red Vibe is also available in Rouge Holic Shine, a lipstick with luminous shine.

The limited-edition Rouge Holic Shine Dual Set for spring 2019 has two colors, 337 Red Vibe and 111 Fluorescent Pink.

By Shim Ji-yong [shim.jiyong@joongang.co.kr]